El Güel series of Mexican spirits are created specifically for house pours by Back Alley Imports.
The name “El Güel” (pronounced /el wel/) is an homage to all the people of Mexican heritage in the US hospitality industry as it is the way they refer to “house pours.”
El Güel Gin is produced in Mexico City by a distillery with more than 125 years of presence in the market making it one of the oldest and with the most tradition in Mexico. El Güel Gin uses the finest in botanicals from the states surrounding Mexico City.
El Güel Mezcal is produced by a small cooperative directed and overseen by maestro mezcalero Alberto Morales of Wahaka Mezcal. The cooperative brings together budding, young mezcaleros from San Dionisio Ocotepec, Oaxaca.
The cooperative’s goal is to produce an artisanal mezcal using old school, sustainable methods with an increasing number of mezcaleros from the community many that don’t have the resources to export or create their own brand. As opposed to succumbing to industrial techniques, the cooperative will continue to add local producers paying fair prices for mezcal.
El Güel Tequila Blanco – Made with 100% Blue Weber agave with no additive and no diffuser by maestra tequilera Zandra Gomez de Santiago at Destiladora de Agave Azul SA de CV (NOM1424). Destiladora de Agave Azul is a woman-owned and woman-run distillery in the town of San Juanito de Escobedo in the valles of Jalisco about 45 minutes from the town of Tequila itself. El Güel Tequila was designed specifically by the maestra for Back Alley Imports and is certified by the Consejo Regulador del Tequila (CRT).